‘Kingfisher beer in the UK is embarking on our second year of investment and activity within cricket in the UK. As a brand we invest more in cricket sponsorship globally than any other brand and this is reflected in the UK as cricket has been identified as our long term investment platform.


Last year we sponsored India’s tour in England with in stadia hoardings. Looking forward, our focus is predominantly on CLUB CRICKET and this year we have signed a 3 year relationship to be title sponsors of the ECB’s National Championship (re-named the Kingfisher Beer Cup).


In addition to this we have signed a partnership with the PCA and created a great fundraising initiative available to all crickets clubs across the UK: ‘Kingfisher Quiz & Curry Nights’.

The Kingfisher Quiz & Curry Night initiative launched on March 5th, inviting predominantly amateur cricket clubs to host their own interactive quiz nights and drive important investment into the recreational game. To date over three hundred clubs have registered on line.


Quiz packs are available to download from the Kingfisher website – (click on the ‘Cricket’ section) and consist of 2 great, interactive sports quiz videos hosted by Graeme Swann as well as a host of PCA Ambassadors; Darren Gough, Phil Tufnell and Alec Stewart. The quiz packs include all the essentials required to run a successful Quiz and Curry Night, including handy tips, advertising posters, ticket templates and answer sheets.


If any Clubs wish to discuss selling Kingfisher Beers over their bars I am here to help.’



Greame Jones
Business Development Manager-07976-973443

Kingfisher Beer Europe Ltd

Springfield House | Sandling Road | Maidstone | Kent ME14 2LP

Mobile: +44 (0)7976 973443 | Switchboard: +44 (0)1622 351 110 | Fax: +44 (0)1622 351 111 |Website: